February 2008 WBO Magazine

Hot Topics:
-Losting Weight No More Excuses
-Celebrate & Leverage Your Success
-Trial Offer Increase Your Sales
-7 Big Bang New Years Resolutions
-Speech Making Secret Weapon
-Keeping Those Resolutions
-Guarantees – Should You Offer Them
-Online Spring Market
-Annual Business Convention 10/10-12/08

7 Easy Ways to Ease Ezine Writer’s Block?

If you publish an ezine regularly, inevitably there are times when you get stuck and can’t quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a “writing prompt” to get you going.

The following 7 ways should help you get unstuck and get writing:

1. Write a Tip Sheet
Sometimes it’s easier to get started by creating a list of tips: How to _______; The 5 Ways to ____________; Top Ten Tips to _______________; Write a couple of sentences for each tip, and before you know it, you have a completed article full of practical information for your readers.

2. Answer Your Most Frequently Asked Questions
As your clients interact with you, you’ll likely get the same kinds of questions over and over. Take one or two of your most frequently asked questions and answer it in an article.

3. Use a Client’s Scenario
Protecting your client’s privacy (or not, if they give you permission), use their scenario as a case study. Explain the client’s situation and what recommendations you gave, as well as what the results were. This will help build your credibility in your prospect’s eyes as well, as this gives them the chance to see you “at work.”

4. Comb Through Your Reading Box
Do you have a Reading Box (or tray, file, pile)? If you’re like me, I get a ton of info via email everyday that I really do want to read, so I have a box where I toss all the stuff I print into (actually, it’s now two boxes!). Go through your own pile, and see what ideas pop up for you from there. (I do this often when I’m trying to switch from mommy-mode to businesswoman-mode.)

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If Not Now, When? Women Who Have Run For President

If not now, when?

Hillary Rodham Clinton may become the first woman president of the United States, but she isn’t the first woman to seek the office.

Victoria Claflin Woodhull (1838-1927) was the first woman to run for the presidency of the United States at the head of the Equal Rights Party against Ulysses S. Grant and Horace Greeley in 1872. Although she didn’t win the election, she went on to build her own newspaper company, and then became the first woman to own a Wall Street investment firm.

The two women have much in common considering that they’ve been judged not so much on their actions, but on their dress, mannerisms, and gender, no matter that they both fought for civil rights, children’s rights and human rights; they’ve both been castigated as being devils, or worse.

Let’s talk for a moment about Belva Ann Bennett Lockwood, who ran for the presidency at the head of the Equal Rights Party, both in 1884 and 1888, but also did not succeed. After she helped to draft the law that finally allowed women to practice law before the US Supreme Court, she then became the first woman to do so in 1879.

Many exciting political firsts have ensued for women, as in 1964 when Margaret Chase Smith was the first woman to be nominated by a major party, winning 27 first ballot votes at the Republican National Convention.

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